Welcome to my portfolio! I'm Yotam Shukrun, a Visual Designer, passionate about bringing ideas to life. Whether it's captivating motion graphics, impactful graphic design, or user-centered interactive experiences. I'm always eager to explore new techniques and push creative boundaries. As a versatile designer, I thrive on challenges and welcome any opportunity to collaborate and bring your vision to light.
SPICED is a branding project for natural, alcoholic ice-pops.
Done during my 3rd year at HIT.
As part of a course on Branding and Visual Identity, I was tasked to come up with a brand new product and craft for it a brand strategy and visual identity system. The project spanned from market & competition research, creating strategic positioning maps, naming, identity and visual system, brand vision, mission & tone.
I came up with the idea for an alcoholic ice-pop, nothing revolutionary or novel, but - after market research I came up with the right positioning for it, which led to the selection of the name, logo, brand slogan, positioning statement and a fitting visual identity.
SPICED - More than ice-pop, more than a cocktail.
The first step was to analyze competition and their brand positioning, strengths, USP'S and values.
The process helped decide what is the best position for my brand.
The purpose of the brief was to create a design system that works on 3 different formats:
posters, motion poster and an event program.
Selected name & lettering logo.
Rejected names and early sketches.
The purpose of the brief was to create a design system that works on 3 different formats:
posters, motion poster and an event program.
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