Temple Meditation
Branding
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Layout Design
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Motion Design
Turning a moment of overthinking into a meditative visual world.
Temple meditation is a fictional event inspired by a literary piece. creating a conceptual event and designing it's visual identity across multiple deliverables — event posters, event program and a motion graphics poster.
The brief was to come up with an event, based on an association, or feeling from a short story.
I chose a short story by Haroki Murakami, describing the stream of thought of a young man passing a woman on the streets of Tokyo. He is convinced that she is 100% perfect for him. The feeling that I got from this story, was more the feeling of the man's over-thinking mind and his inability to take action because of this.
Concept
Exploring the tension between inner noise and outer calm
I came up with the idea to create a Zen Meditation event taking place in Tokyo. For the posters I wanted to give the feeling of Japanese ink paintings, but to contrast the minimalistic feel expected from that style and the association to meditation by creating a more intense composition, giving that hint of the over-thinking experience. The images created with the brush strokes are an abstract image relating to a selected quote from the story (each poster features a different quote).
Poster Design
Using controlled imperfection to express a conflicted state of mind.
The posters were mainly hand-drawn, with abstract brush strokes in red and blue, accompanied by a hand-lettered title in Hebrew, inspired by Japanese letters.
Each poster's abstract image invokes a different aspect of the story, reflecting the meaning of the quote.
Turning a moment of overthinking into a meditative visual world.
Temple meditation is a fictional event inspired by a literary piece. creating a conceptual event and designing it's visual identity across multiple deliverables — event posters, event program and a motion graphics poster.